The ethic is a very important feature in the
advertisement industry. It is a set of principles which administer the ways of
communication taking place between the consumers and the sellers. An ethical
advertisement is the one which conveys complete facts without the use of any
lie or false statements.
Galbraith argument
His
argument shaped the thoughts of many people he had argued that the people treat
the ads as a weapon directed at the people who are helpless to resist. He had
said, “a direct link between the production and the wants is provided by the
modern advertiser.” His argument only makes sense if the whole mankind is the
matter of motivation provoking automatic response. Galbraith believed that the people after
viewing the advertisements are unable to resist and would go for buying the
product whether it is beneficial for them or not. He argues the theory of the
production as the creator of the wants. Galbraith says that the wants are
dependent on. But it can be true as people wants are dependent upon the
knowledge of the products.
Hayek argues
F.
A von Hayek says that advertising respects consumer sovereignty. It is the
economic principle by which the customer decides the production of the goods.
This means if there are more consumers in the market for a certain product the
more its sales will be and it means the more is the product desirable. The
company will advertise the product in the market so that people will know that
the product is available and they will start buying it. (Machan, Chesher, 2002)
Reference:
- R. Machan, Tibor &
E. Chesher, James (2002). A
Primer on Business Ethics. Rowman & Littlefield
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