Content Marketing

Content Marketing is actually a technique formed by many companies and brands to promote their products intelligently. It is an art of communication by which a customer gets to know about the company. Valuable and smart information is provided through marketing which ultimately increases the view and perception of the customer buying the products. To this service the customer will eventually reward the company by buying their products. Content marketing is used to attract the people. It can also be called branded content. This marketing technique helps in increasing the loyalty from the customer.

This is based on sharing information about the company; which will help in decision making. By sharing useful methods and information of the use and qualities of the products the people will automatically get attracted to the company providing all the news. Content marketing does not imply upon others to attract audience for them this strategy helps the company so that they could attract the customers through their own websites or through different magazines. The main theme behind this strategy is to educate the people who will ultimately attract people towards the company and they will show loyalty towards the brand.

In 21^st century people have shut off the traditional ways of marketing. New software or different systems are introduced by which a person can skip advertisements and watch whatever he likes. Online surfing has also decreased the value of ads. The thinkers of marketing are observing that now the traditional method is started to decline and the strategy of content marketing is increased. (Content Marketing Institute)

There are many top brands which are working on their content marketing. They have realized that today this technique is the most effective. They are also of the view that content marketing helps a company to attract customers. As we choose a brand i.e. L’Oreal it is the biggest company of cosmetics. Its popularity and the sale of the great things this company offers are getting bigger day by day. This is all because L’Oreal has realized that in today’s world to attract the customers content marketing should be used. Through content marketing a consumer is in direct contact with the company. L’Oreal is the best company for cosmetics and skin care products; it has won many awards too. This has all been possible because the company has depended upon the content marketing strategy. This has been as the company has used digital world for its marketing. The site Makeup.com is now considered as the leading fashion site, why? The answer to this is that L’Oreal is self operating this site. The company educates its customers about the products and how to use different skin care products. On daily basis the company updates the site with new and useful information about the cosmetic products. This helps the people to communicate with the company directly. Editorial team is always available to review the views of the customers and to make contact with the people. The company has won awards too for making the best site of Makeup.com for the beauty industry. It was a wise step in the content marketing. (Superhype) 

L’Oreal has also allied with Rolling Stone magazine to promote its things and new ranges of products. The customers are also asked to cast vote or rate the products as how they have found them. L’Oreal is giving a chance to the people to have a creative and most amazing experience by communicating through the digital world. This allows the customer to engage themselves in the beauty and trust the company for its products. (warc)

L’Oreal has also given ads or they are educating or communicating with the people through demand media sites such as typeF.com. This states that when any one searches about how to apply makeup or how to use any specific product the outcome will automatically come in response with the L’Oreal Company. Any ad available for the L’Oreal will be shown to the customer. This helps the people to learn something through the company. This will affect the thinking and the customer will feel loyal towards the company and will buy something; as he has his trust on the company. L’Oreal Company is very much satisfied with its content marketing strategy.

            As the traditional ways of advertisement are decreasing day by day, Top class companies are coming towards the content marketing strategy. Content marketing is becoming the motive of the brands as it helps the company to communicate with the customers and get their views on what they want and how they want. Social networking sites has also played important role in content marketing. People are getting anxious to know about the products and their use. Content marketing motivates the people to educate themselves while the company has its own profits in view. Working with the Rolling Stones the company is utterly grateful as they are able to complete their targets. Content marketing has intelligently captured the customers. The customers get attracted by the knowledge and the valuable info they get. Every company now should come towards content marketing as it gives a definite direction to the company to move as well as it also attracts customers intelligently. Content marketing thus increases the PR of the company. (Rebecca, 2011) 

Works Cited

1.      Content Marketing Institute , http://www.contentmarketinginstitute.com/what-is-content-marketing

2.      Warc, http://www.warc.com/LatestNews/News/Big_brands_turn_to_content_marketing.news?ID=30701

3.      Superhype, http://www.superhypeblog.com/digital/loreal-and-procter-gamble-content-marketing-masters

4.      Rebecca Lieb, 2011, Content Marketing, QUE Publishing